Media Planning & Buying

Media Planning & Buying

Its more than just a media mix. we use in-depth market analysis to maximize conversion and boost long-term brand loyality. Just creating the right communication would come to naught if it doesn’t reach the right people. But this is often a challenging prospect – as it involves the best allocation of precious marketing resources. Our Media Planning and Buying experts ensure you get the most value out of your advertising spends by identifying the most impactful touch-points, and negotiating the best deals for you.

Planning

- Prepare and present the recommended plan

->Analysis

->Strategic recommendation

- Translate the plan into a buying brief

- Focus on consumer behavior

- Influence consumer in the market place

Buying

- Identify alternatives

- Evaluate alternatives

- Negotiate details

- Execute the buy

- Manage the buy

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